Localy
Brand site for a Moscow specialty coffee bar, built for speed on mobile
- Role
- Design and development
- Timeframe
- July 2026
Problem
The Localy coffee bar needed a brand site that captured its identity (cream, coral, lowercase, big type) and loaded instantly on a phone, with no online-ordering system to maintain. Most cafe sites are heavy templates that feel generic and slow.
Approach
Built a static brand site with Astro to the Localy brandbook: cream background, coral accent, warm brown, large typography, an all-lowercase interface. Production ships pure HTML and CSS with zero KB of JavaScript. The menu and gallery are edited through a git-based CMS (Keystatic), so there is no database to run, and the brand typeface is self-hosted rather than pulled from a CDN.
Outcome
Live at cafe.localy-store.ru: a fast, premium-feeling brand site that loads instantly on mobile and is trivial for the owner to keep updated.
Stack
Astro, Tailwind CSS, Keystatic, self-hosted fonts
Team
Solo (client work)